Jun 21, 2022
In Welcome to the Forum
Advantage of their online purchases and companies want to know more about them in order to satisfy their demands. While 72% of consumers feel that they are more digitally intelligent than the brands they buy from, companies seek to satisfy the current demands of an audience that demands effectiveness and lightness when usa phone list products or services. This is clear from this new report in which more than 3,500 buyers in the United States and the United Kingdom participated, who, at least once a month, buy online. Electronic commerce is accelerating more and more and, at usa phone list same time, online purchases are growing. Although some brands may perceive this as a threat, digitization seeks to improve the shopping experience. In this context, companies can redefine themselves and reach a broader market. To get an idea of the phenomenon, it is enough to mention that more than half of online spending in the United States is through Amazon. In addition, millennials, for some time in the sights of companies seeking to seduce them, make 50% of total online spending. Fast delivery and low cost shipping are the key. But also innovation: buyers prefer to buy directly with automatic machines. To satisfy them, brands and businesses must ensure their presence on the largest number of online platforms, creatively use new technologies and offer good delivery services. "In the region, the penetration of usa phone list with respect to retail sales is very low, which means that we have enormous potential for expansion," said Juan usa phone list Jurado, CEO of Wunderman Latam. "Today the Latin American consumer searches, compares and buys in a matter of minutes. Brands and especially retailers must have a comprehensive multichannel e-commerce usa phone list that allows greater penetration, generate greater loyalty with their customers, reduce costs and offer a showroom open all year round," added the executive. "When we talk about an e-Commerce strategy, we are not only referring to a Direct-To-Consumer site, but also how to generate an offer that integrates with the different marketplaces, third-party sites and social commerce. One of the keys to an efficient ecommerce strategy is the generation of demand and for that we must understand the needs and what consumers ask us for today", emphasized Emiliano Galván, VP of Wunderman Buenos Aires. Some data to understand what digital consumers want: The gold standard is Amazon, with more than half (51%) of shoppers saying they start their online purchases on their site, and 55% complete their usa phone list there. 80% conduct digital research, even if they later shop at a brick-and-mortar store. 72% are more likely to shop with retailers that are usa phone list innovative. 1 in 5 consumers are now shopping through social media. Millennials are very interested in buying through digital channels now and in the future. 87% would buy from a retailer if it is digitally innovative. 64% point to the price as very important. 54% prioritize free shipping. In Latam this is a great challenge that is far from what happens with Amazon 22% expect their product to arrive within 12 hours, while 43% within 24. 36% buy online including food in retail stores.